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Benjamin Franklin’s Secret Method for Hiring A Graphic Designer

Ben Franklin Quote About Teaching for Jack and Jill Method of Hiring A Graphic DesignerYou’re familiar with Benjamin Franklin, right?

The mere mention of his name conjures up the history class lesson about Benjamin’s infamous date with a kite, a key and a lightning storm. While his experiment probably wasn’t one of his brightest moments, pressing his luck with electrocution and all, he did prove that lightning did produce electricity. Kudos Mr. Franklin! 

In addition to being one of the Founding Fathers of the United States, Benjamin’s face, in all its green-hand sketched glory, adorns the front of the $100 bill. 

There’s even more to Ben Franklin than meets the eye. He also carries a little known secret when it comes to hiring a graphic designer.

A Jack of All Trades

Did you know that Benjamin Franklin was exceptionally talented? He was an accomplished writer under his own name and that of several pen names.

Among his earlier works you can find titles like “Advice to a Friend on Choosing a Mistress” or, my personal favorite, “Fart Proudly.”

Fart Proudly Book by Ben Franklin

Yes, you read that right. “Fart Proudly.”

Not only was Ben a well known author, he was an inventor, political philosopher, printer, scientist, activist, politician, diplomat, musician and satirist.

What made him so great in all these different endeavors? Ben was a polymath.

According to Wikipedia, a polymath is a person whose expertise spans a significant number of different subject areas.

The one thing that made Ben Franklin such an incredibly gifted man is the secret to hiring a graphic designer. Hire one who’s also a polymath. It’s a smart way to help yourself and your business grow.

Money: The Root of All Evil?

Face it, no one is comfortable talking about money. Especially spending it on something that we feel isn’t worth the price.

We’re going to break the ice and talk about one of the key deciding factors people use when hiring a graphic designer.

They’re too expensive.

I’m certain that some of your friends will tell you to not waste your hard earned money on an overpriced graphic designer. They’ll tell you there’s a gazillion free graphics and templates on the internet ripe for the picking.

Then there are the, “Hey man, just Google it and use one of the pictures that come up.” While this might sound like the easiest solution, it could get you in some big time trouble.

Hiring a Jill of All Trades Graphic Designer

Ben Franklin Quote About Hiring A Graphic Designer with Talents

Hiring a graphic designer who is a generalist, or polymath, is a great opportunity to fill the void.

So what do you get when you hire a polymath like myself as your graphic designer?

  • You’ll have an graphic designer that cares about you and your business, and your bottom line too
  • You get a artisanal graphic designer that can see more than just a logo and a website. I help you see the big picture and how all the pieces of design fit and work together to create a successful business 
  • You’ll benefit not only from my graphic design skills, but from my marketing and advertising knowledge to leverage your image (branding) to increase your bottom line
  • Your input will be incorporated throughout the design process. You’ll have the ability to explain exactly what you want and work directly with me to achieve exactly what you want
  • Last, but not least, hiring me will save you money in the long run by having a one-stop shop to take care of your branding so all your designs match (colors, fonts, images, graphics, etc.)

I wonder what Benjamin Franklin’s life would have been like if he would have specialized in a particular area instead of being a generalist. Better yet, would he have hired a polymath to be his graphic designer?

What say you? Did the cost of a graphic designer prevent you from hiring one? If cost wasn’t an issue, were there other hurdles during the decision making process? Inquiring minds want to know so leave a comment with your insights.

By Colleen Conger. Colleen is owner and lead pixel alchemist at Digital Photo and Design, LLC. She’s a self-confessed Starbucks addict, font freak and geeky tech girl. Connect with her personally on Facebook and Google+. You can also follow Digital Photo and Design on FacebookGoogle+PinterestYouTube and Dribbble.
  • http://www.scatterthestones.co.uk/ Anita

    Loved your post, Colleen :) Jill of all trades ,lol. I loved your use of the Benjamin Franklin quote too, it’s so true and connects well with your work..

    • http://www.digitalphotoanddesign.com Colleen Conger

      Thanks Anita. Glad you enjoyed the post and the reference to Jill of all trades. I guess it’s called “multipassionate” now, but I just can’t help wanting to learn about everything and anything.

    • http://www.digitalphotoanddesign.com/ Digital Photo and Design, LLC

      Thanks Anita. Glad you enjoyed the post and the reference to Jill of all
      trades. I guess it’s called “multipassionate” now, but I just can’t
      help wanting to learn about everything and anything.

      • http://www.anencouragingbird.com BirdyD – Roving Robin Reporter

        Oh, I SO hear you there, Colleen! :-) :>

  • http://www.anencouragingbird.com BirdyD – Roving Robin Reporter

    YES!!! Love this post about why it’s awesome to be a generalist.

    Speaking of, do you have retainer-rates??? Not for now, but hopefully for soons! :-) :>

    • http://www.digitalphotoanddesign.com Colleen Conger

      Great to see you here Birdy. I’m beginning to think that you’re a generalist too. Am I right?

      And yes, I do have retainer rates. Contact me via e-mail at colleen @ digitalphotoanddesign dot com so we can discuss it further.

    • http://www.digitalphotoanddesign.com/ Digital Photo and Design, LLC

      Great to see you here Birdy. I’m beginning to think that you’re a generalist too. Am I right?

      And yes, I do have retainer rates. Contact me via e-mail at colleen @
      digitalphotoanddesign dot com so we can discuss it further.

      • http://www.anencouragingbird.com BirdyD – Roving Robin Reporter

        Why yes I am and yes you are! How did you know? ;-D :> Will do! :-) :>

  • http://www.WTFMarketing.com/ Nick Armstrong

    I warn my clients to expect $1,500 for web design and logo creation, at the very least. If it’s not in the budget, they need to wait until they can afford it – it’s just like going out to eat, if you can’t tip, you’d better eat at home.

    More than that, though – if they don’t get the value of a professional graphic design and branding job, they’re the wrong kinds of clients. Anyone who thinks they can just go to Fiverr and get a long-term, business-class logo is sorely mistaken.

    • http://www.digitalphotoanddesign.com Colleen Conger

      You’ve shared some great advice Nick. When I sit and think about how much graphic design touches and weaves its way through every aspect of our lives (and businesses too), I’m driven to share with my clients the reasons why they need a designer whose got their fingers in a lot of different pies and how harnessing all that knowledge becomes a powerful force for success.

    • http://www.digitalphotoanddesign.com/ Digital Photo and Design, LLC

      You’ve shared some great advice Nick.

      When I sit and think about how
      much graphic design touches and weaves its way through every aspect of
      our lives (and businesses too), I’m driven to share with my clients the
      reasons why they need a designer whose got their fingers in a lot of
      different pies and how harnessing all that knowledge becomes a powerful
      force for success.

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