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What Happens When Good Design Goes To The Dogs

Kristin Elliott, the face behind the innovation and operation of Doodie Pack, LLC found herself in a quandry.

As part of an extra credit assignment on the web-based reality show Prosperity’s Kitchen, she had to create a manifesto for her company. 

Doodie Pack’s are a lightweight, highly functional and durable canine backpack for dogs. They come in 3 sizes, 7 colors and fit dogs from 8 to 180 pounds. Initially designed to carry waste-bags, they do so much more like hold water, first aid kits, and other essentials while out and about with their owners.

What the Heck is a Manifesto?



Kristin’s manifesto had to answer the following questions.

  • What is your Big Why?
  • What do you stand for?
  • What do you want to be known for?
  • What is your mission, vision?
  • What are your values?

Her Heart Beats Dog

Kristin was confident she could answer the questions, but how can she present an even more powerful manifesto beyond words?

In addition to creativity/innovation, completeness of idea and appropriateness to target audience, part of the scoring process in Prosperity’s Kitchen focuses on presentation. Points are awarded for words, pictures, color, branding, diagrams, amount of detail and multimedia.

Oh, and did I mention Kristin only had less than a week to pull it all together. And, in addition, she’s a full-time science teacher, writer, wife, mother of 3 daughters and 2 cocker spaniels. She even fits eating and sleeping into that insane schedule.

During the course of several phone conversations, it became clear that Kristin’s heart passion is to speak for dog’s who couldn’t – meaning deaf dogs

Owners of deaf dogs routinely buy Doodie Pack’s and have them monogrammed with the logo to literally speak for dogs who couldn’t speak for themselves – or even hear for that matter.

The Final Design

Kristin provided her logo (a silhouetted dog she affectionately calls “Lance”) and the text she wanted to use and explained what she saw in her minds eye as the words flowing around Lance. It would give the reader the perception of, “If Lance (or dogs in general) could talk, what would they say about Doodie Pack.”

Doodie Pack's Manifesto

What’s Your Story?

We’ve all had some type of furry friend occupy a special place in your heart. We’d love to hear your story in the comments and the tale of how you first met.

Colleen Conger is owner and lead pixel alchemist at Digital Photo and Design, LLC. She’s a self-confessed Starbucks addict, font freak and geeky tech girl. Connect with her personally on Facebook and Google+. You can also follow Digital Photo and Design on FacebookGoogle+, PinterestYouTube and Dribbble.